Over the past few months Google has been releasing a number of tools to help site owners speed up their sites. All of which have been a part of their initiative to make the web faster. Even with all this work, they still know that one of the major causes of slow websites are images. To help tackle this necessary evil, Google has now launched a new image format WebP, that promises to significantly reduce the byte size of photos on the web, allowing web sites to load faster than before.

(more…)