Magento is a popular eCommerce app for a lot of reasons – it’s secure, feature rich and super stable.
BUT, it has an Achilles’ heel – Poor Speed
The default settings in Magento is not optimized for speed, and pages can take up to 10 seconds to load. (more…)
Magento is arguably the most popular eCommerce application, but its Achilles heel is performance. Sooner or later every webmaster finds their site to be slow, and look for Magento speed optimization methods.
The natural tendency for most webmasters is to upgrade server resources or buy expensive commercial software. But it’s only a temporary fix. Unless you identify specific bottlenecks, and fix them, you’ll continue to face performance issues.
In our previous post we covered how our Linux Systems Administrators shed 5 seconds off in website load time for a Magento e-commerce website. Here we’ll continue the discussion on how server side optimization further reduced it to a 2 second loading website.
After website optimization, we were at a 4 seconds average load time. A server performance audit showed that most of its major optimization was done right, but was not maintained properly.
The call came through our emergency support channel. A Magento e-commerce website was seeing an increase in bounce rates (87%) and a dip in conversion rates. Analytics tools correlated the increased bounce rates with high page load times.
A preliminary analysis showed that the website loaded at an average of 9 seconds, with a maximum of 12 seconds in some cases. This was true user experience killer. Studies show that 51% of online shoppers cite site slowness as the top reason for site abandonment, and sites that loaded within 2 seconds decreased the bounce rates to less than 50%.