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E-commerce server optimization – How a Magento e-commerce website was optimized for less than 2 seconds load time

E-commerce server optimization – How a Magento e-commerce website was optimized for less than 2 seconds load time

In our previous post we covered how our Linux Systems Administrators shed 5 seconds off in website load time for a Magento e-commerce website. Here we’ll continue the discussion on how server side optimization further reduced it to a 2 second loading website.

After website optimization, we were at a 4 seconds average load time. A server performance audit showed that most of its major optimization was done right, but was not maintained properly.

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High performance e-commerce website – How a Magento e-commerce website was optimized for less than 2 seconds load time

High performance e-commerce website – How a Magento e-commerce website was optimized for less than 2 seconds load time

The call came through our emergency support channel. A Magento e-commerce website was seeing an increase in bounce rates (87%) and a dip in conversion rates. Analytics tools correlated the increased bounce rates with high page load times.

A preliminary analysis showed that the website loaded at an average of 9 seconds, with a maximum of 12 seconds in some cases. This was true user experience killer. Studies show that 51% of online shoppers cite site slowness as the top reason for site abandonment, and sites that loaded within 2 seconds decreased the bounce rates to less than 50%.

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