SOCIAL MEDIA EXECUTIVE

Position Overview

We are looking for a Social Media Executive with strong content creation and social media marketing skills to manage and grow our social media presence. The ideal candidate will be responsible for developing engaging content, managing social media platforms, monitoring audience engagement, and implementing strategies aligned with our business and marketing goals.

The candidate should have a strong understanding of current social media trends, excellent communication and copywriting skills, and the ability to create engaging text, image, and video content. Experience in the IT/ITeS, cloud, and server technology industry will be an added advantage.

Key Responsibilities

Social Media Strategy

• Research current social media trends, audience preferences, and industry developments.
• Develop and implement social media strategies aligned with business and marketing objectives.
• Set specific social media objectives and track performance and ROI.
• Identify opportunities to improve brand awareness, audience reach, and customer engagement.

Content Creation & Management

• Ideate, create, publish, and manage engaging social media content according to the required posting frequency.
• Create original text, images, videos, news updates, and other creative content.
• Develop scripts and concepts for video and visual content.
• Visualize creative outcomes and suggest appropriate camera angles, shots, formats, and creative approaches.
• Manage content calendars and ensure timely publishing across social media platforms.
• Use AI-driven content creation and management tools to improve content quality and productivity.

Social Media Management

• Manage and monitor company social media accounts, including LinkedIn, Facebook, Instagram, Reddit, and YouTube.
• Monitor comments, messages, reviews, and audience interactions and respond appropriately.
• Maintain a consistent brand voice and communication style across social media channels.
• Oversee social media account designs, including cover images, profile pictures, and related visual elements.
• Update social media profiles and visual assets as part of the regular refresh cycle.

Social Media Campaigns

• Monitor and manage social media advertising campaigns when required.
• Suggest and implement promotional activities, competitions, and other initiatives to increase brand awareness and engagement.
• Analyze campaign performance and identify opportunities for improvement.
• Collaborate with the marketing team to support business campaigns and promotional activities.

Collaboration

• Work closely with Marketing, Sales, and Customer Relations teams to ensure consistent brand communication.
• Coordinate with internal teams to understand business requirements and translate them into engaging social media content.
• Support broader marketing initiatives through social media campaigns and content.

Quality & Innovation

• Stay updated with the latest social media platforms, technologies, trends, and content formats.
• Explore new tools, techniques, and AI-driven solutions to improve content creation and social media performance.
• Experiment with new content ideas and creative approaches to increase audience engagement.
• Continuously identify ways to improve the company's social media presence and brand visibility.

Required Skills & Qualifications

Social Media Marketing Skills

• Proven experience managing social media platforms, including LinkedIn, Facebook, Instagram, Reddit, and YouTube.
• Strong understanding of organic social media content marketing.
• Knowledge of social media trends, audience engagement, and content strategies.
• Experience in responding to and managing social media comments, messages, and reviews.

Content Creation Skills

• Excellent copywriting and content creation skills.
• Hands-on experience with content management and AI-powered content creation tools.
• Ability to create engaging text, image, and video content.
• Strong creative visualization and storytelling skills.
• Ability to develop video scripts and provide creative direction, including camera angles, shots, and visual concepts.

Analytical & Communication Skills

• Excellent written and verbal communication skills.
• Strong analytical and multitasking abilities.
• Ability to monitor social media performance and derive actionable insights.
• Strong attention to detail and ability to manage multiple content requirements simultaneously.

Industry Knowledge

• Experience working with IT and ITeS services, cloud technologies, server management, or related technology domains is preferred.

Paid Social Media Skills

• Knowledge of LinkedIn, Facebook, and Instagram advertising is an added advantage.
• Experience managing or supporting social media ad campaigns is good to have but not mandatory.

Preferred Experience

• 4–6 years of experience as a Social Media Executive or in a similar social media marketing/content role.
• Experience managing multiple social media platforms and creating organic content.
• Experience creating text, image, and video content for social media.
• Experience working with technology, IT/ITeS, cloud, or server-related businesses is preferred.
• Experience with social media advertising and AI-powered content tools is an added advantage.