Every communication happens in the form of expressing some ideas, conveying some messages or passing some information. The effectiveness of the communication lies in how well the receivers perceive, understand and convey the same. So, when defining a communication, it involves three elements:
- Sender, who sends the information.
- Receiver, who receives the information.
- Proper medium for communication, where sender and receiver agree on.
The medium can be anything - written, verbal or nonverbal. The bottom line is that, both parties taking part in communication should be in agreement with the communication medium, otherwise, the communication won’t be effective!
You have to measure the effectiveness of every communication that you are part of. Even if the idea is conveyed or if a proper medium is used, it need not result in effective communication. If the information being conveyed is some kind of knowledge, we need to measure the knowledge of the receiver. If the information being conveyed is some kind of follow up actions, we need to put some check points and measure the effectiveness of the follow up action. In short, to measure the effectiveness of communication, whether it be in the form of information exchange or follow up actions, we should be having proper feedback about it. A feedback system is the only way of measuring the effectiveness of a communication channel.
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