Building Customer Relationship through Proactive Communication

Communicating with your customer is the most integral part of any business. The work you do for your client does not get recognized unless they are made aware of it. And to make them aware, you will need to communicate with him or rather interact with him.
Here at Bobcares, we focus on two types of communication: Reactive Communication and Proactive Communication. Now the question is “What is the difference between the two?”
90% of the communication in most of the support service organizations, comprise of reactive communication, where the customer initiates the communication and the technical support personnel responds to the query or solves the customer’s issue and then provides him with an update about it. This is indeed required, and it forms the core of our business process. However, with our experience in the industry, we have realized that for a business to succeed in a long-term aspect, reactive communication alone is never effective.
When it comes to delighting the customers, we use proactive communication along with reactive communication. Being proactive means planning in advance. By being proactive, we are able to foresee a bad situation and take the steps needed to prevent it from happening, rather than waiting to respond to it after it happens.
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