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How to effectively use Google adwords

Adwords is an advertising system that allows you to buy links on search engine results pages. Google AdWords is by far the most popular and widely used Pay-Per-Click (PPC) service currently used. Cost-per-click (CPC) bidding allows you to set a maximum price on the cost of someone clicking on your AdWords ads. This means that your ad runs for FREE until somebody clicks on it. You ONLY have to pay when somebody clicks your ad.


Selecting keywords is the most important part of any Adwords campaign, as well as other internet marketing campaigns. This is what will bring people to your site who are searching for what you sell. Also look for keywords that are not really that competitive at first or you will exhaust your budget quickly.




1.Think like a customer when you create your initial list

Write down the main categories of your business and the terms or phrases that might fall under each of those categories. Include terms or phrases, your customers would use to describe your products or services. Be more specific, while choosing the keywords.


2.Set a budget for keywords

AdWords has a very clever feature which allows you to set a daily budget. So first set a budget and then carefully check on the needed keywords.


3.Use the Keyword Tool to find and select new keywords

You can get keyword ideas by using the Keyword Tool. Take the list of keywords and put it into Google’s Keyword Tool.

Google will show you how many people are searching for your keywords every month, and how much advertiser competition there is for that word. It will also generate a bunch of additional keywords that are related to the ones you already put in. If you go down the list, you may see some good ones that you didn’t think of yourself.

Ideally, your best keywords will be the ones with the most searches and the least competition. The less competition your keyword has, the cheaper it will be to run an ad on that keyword.


4.Carefully observe the competition

Make sure you research what your biggest competition is doing, and take full advantage of that information. Is a particular keyword effective for them? What market are they targeting with their keywords? All if this information can help you determine which AdWords strategy will work for you.


5.Optimize and use a relevant landing page

When a person searches for one of your products or services, don’t have the landing page associated with that keyword be your homepage. It is much more useful to have them lead to the relevant page, so that the searcher finds what they want as quickly as possible.


Use limited good keywords and configure manually CPC , Choose perfect add location , not whole world target specific location and then enjoy the benefit.

If your website is new to search engine optimization and you don’t know which keywords will draw higher conversion rates, you can quickly test the popularity of different keyword phrases using Google AdWords campaign and later specialize in more popular ones for organic search.


The above is a very rough outline on google adwords , if you have any questions, we would be happy to talk to you! 🙂

About the Author :

Appu Joseph Xavier works as a Software Engineer in Bobcares. He joined Bobcares in April 2012. He loves reading books and listening to music in his free time.





Bobcares is a server management company that helps businesses deliver uninterrupted and secure online services. Our engineers manage close to 51,500 servers that include virtualized servers, cloud infrastructure, physical server clusters, and more.

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