Live Chat allows potential clients to communicate with the team at any time of the day. In today’s digital world, the Live-chat feature on the website is a great way to lure potential customers. It creates brand awareness and offers reliable information to returning and potential customers.

However, maintaining staff for this feature can be a drain on finances. In this case, end-user outsourced support is a boon.

The Live Chat feature is a critical part of Pre-sales support. It encourages website visitors to take a closer look at the products and services. At the end of the day, every business thrives when potential customers turn into long-term customers.

There are several companies like Bobcares.com that deliver premium and reliable end-user assistance. These companies offer end-user support that comprises features like:

• Help desk & Email
• Live Chat
• Phone Support
• Server Management

Utilizing multi-channel end-user support by outsourcing it to a reliable third party offers website visitors a better experience leading to better sales.

White label premium support by a reliable support company offers reliable support to website visitors on behalf of the brand name. Live Chat service providers offer pre-sales support as well. Implementing an efficient pre-sales support strategy is one component of end-user support.

How Live Chat support increases sales

• Shortens the Sales Cycle

  Real-time assistance goes a long way in making a quick sale. Live chat features offer immediate assistance and help potential customers make up their minds about which product or service to opt for. In fact, the Live Chat feature shortens the sales cycle with a proactive strategy.
• Build Personal Connections

  Most returning and potential customers prefer a personal touch. Regardless of how approachable or professional your website is, a few minutes with a specially trained member via Live chat seals the deal faster. Furthermore, it gives businesses a chance to serve customers better as well.
• Pre-sales Support

  Every conversation via Live chat qualifies as a potential sales lead. It is beneficial to have a crew available to provide pre-sales support at any time of the day or night. With website visitors taking the first step in initiating a sales chat, the Live-chat pre-sales strategy ultimately turns them into a customer. If the organization does not have the resources to handle Live Chat, bringing in an experienced team via outsourcing increases sales numbers.

Pre-sales support strategies through Live Chat Service Providers

Now that we have seen how Live Chat improves sales, it is essential to develop a strategic Pre-sales support plan. Every business or company has its own set of requirements. While outsourcing end-user support to a third party, it is essential to ensure both teams are on the same page.

Since this is a white label premium service, the third party’s name or brand will not be visible to the customers at any point in time. Here are a few more strategies used by businesses to improve pre-sales support via live chat service providers:

• Engage Visitors Proactively

  Most visitors take a look through the website before heading to the Live Chat section to find the answer to a query. The end-user support team will be ready to help them with proactive messages. This includes informing potential customers that the Sales team is ready to guide them. The team also uses the information offered by the website visitor to find out which products or services catch their interest.

  Another common proactive strategy is to offer personalized messages via Live Chat to returning visitors.

• Personalize the conversation

  Adding the name and even a photograph of the agent the website visitor is talking to in the Live Chat widget is another strategy to personalize the conversation. This makes the visitor more comfortable in talking about their requirements. Although it is a simple tweak, it greatly increases the visitor’s trust in the business and the services/products it offers.

• Set Guidelines

  While outsourcing end-user support, it is essential to pass on guidelines to the third party. This passes on information on how the agents communicate with the website visitors. Furthermore, it also includes how much information can be passed on to the visitors before connecting them with the sales team staff. The guidelines or protocols enable the end user support team to collaborate with the sales team and turn conversations into sales leads.

• Integrate a Knowledge base

  Having a knowledge base comes in handy when dealing with a website visitor’s query. Once the query is answered to their satisfaction, they are likely to consider investing in the company’s product or service. Moreover, a key component of the pre-sales support strategy is documented pre-customized solutions. Therefore, incorporating this into Live Chat helps close sales agreements.

In the end, developing a successful pre-sales support plan is a part of end-user support. The website visitors will have a better experience with a multi-channel end-user support strategy. This can ultimately result in higher sales. To conclude, it is clear that live chat pre-sales assistance should not be disregarded in the current cutthroat industry.