How is it that some websites are always successful, while others never reach the glory? The reasons for this could be improper marketing of the web-site. I am not talking about giving ads and promotions here, but an insight into finding out more about your site’s visitors.

Gathering information about your visitors, their trends, volumes, and locations, all these help in guiding prospective visitors to your site. With Google Analytics (GA), gathering information and performing analysis is easier than ever.

Google Analytics

Google Analytics(GA) is a free web analytic solution from Google. It generates detailed view of statistics based on visitors to a website. It tracks all site activities such as visits, page views, pages per visit etc., and also gives you additional information like bounce rates and average time spent on site.

Google Analytics helps you enhance your visitor experience. You could find out several aspects such as who is visiting your site, what are they looking for, whether this site is useful for them, how often visitors leave your site without traversing any further, which sites refer most people to your site, location from where the traffic comes from, how long people stay on your site etc.

In the next couple of posts, we would discuss setting up the Analytics, async and traditional modes, and look at some of the interesting features of Google Analytics.

About the Author :

Pramitha has been working for Bobcares as Sr. Software Engineer since July 2007 Bobcares. She is a passionate developer, and her hobbies include listening to music ,travelling and cooking.